In 2014 EvenRights was created to promote equality, optimism, and creativity. Since then EvenRights has taken a stance on bringing awareness to various issues that affect our day to day lives. EvenRights has used their brand to be able to promote not only unity but break barriers by bringing awareness through merchandise, management,collaborations and projects. By doing so Crystal Florida Vice President and Laron Bailey President, have created a structure that breaks stereotypical barriers and demonstrates the importance of unity while using individual creativity to convey powerful messages. With 2020 getting off to a rocky start with multiple issues such as coronavirus, murder and drug abuse among youth at the forefront EvenRights has made it its mission to bring awareness. EvenRights took a stance in showing how powerful messages are when done with unity. A message not from EvenRights but one most notable they showed support for was the “kick the cup” campaign. Detailing the effect of rappers realizing their actions in promoting drug abuse on our youth. “Kick the cup” was an extremely powerful movement that occurred which deserved more light shed. Promoting that “Lean” sippers in a young generation kick their habit of drinking promethazine. The brand believed that embracing “solutions” was the best moral principle to instill not only into our youth but have morals and principles reflect that as a company. The 29 year old crystal Florida prides herself on being optimistic along with a creative way of thinking. Being a bay area broker she’s gathered resources to fulfill her family’s legacy in the real estate industry.Crystal Florida born in the Bay Area California, has grown to be exactly who she wants to be graduating from UC Irvine. It’s safe to say versatility has been embedded in her way of life.
We asked Crystal a few questions.
ER: How do you feel creativity and optimism are important to our generation?
Crystal: “ I think there’s a lot of negativity in the news and on social media and staying optimistic and creative is the best positive outlet for this. Staying positive helps everyone focus better on achieving goals and striving for more and not settling”.
ER: How have you overcome a trial and tribulation as a company using creativity and optimism?
Crystal: “Recently I completed a pretty big project by sub-contracting everything out for a rental party. I had to bring a lot of things up to code and ended up taking on a much bigger project than originally expected. By staying optimistic and surrounding myself with positivity I was able to get through it”
ER: How hard is it to stay creative and what would you say to somebody experiencing this same issue?
Crystal: “Take time to figure out what truly makes you happy, whether it’s work a side job or a hobby. Make sure you have something to look forward to that allows you to be your true authentic self. By doing this it makes getting through tough times in other aspects of life a lot easier”.
ER: Will equality be something your brand will promote after this blog/interview?
Crystal: “We always promote equality, my team is not typical at all in my industry. We’re all young people of color in an industry where the norm is older while people. We’ll continue to do what we do and work hard as young professionals.”
ER: Name and business partners and team members of your brand. What it takes to function your operation.
Crystal: “I have 2 part-time assistants and 4 real estate agents on my team. Being a realtor is a very independent line of work. We all have a work ethic and drive to get creative, when it comes to generating business for ourselves. My job is to help my team members through difficult situations and hold them accountable. We hang out together and lucky for them, I never get tired of talking about real estate. It’s a great time for us to learn from each other when we get together.”
ER: If there were three things you could have done different, earlier, or better while building your brand. What would it have been?
Crystal: “I would’ve hired an assistant earlier.Taking the time to cater to a primarily adult audience. What can we teach our adult audience to do to be examples of equality for our youth? Always continue to learn, I feel I’m never going to stop learning as long as I’m working. Some people forget to continue to educate themselves and I think that’s the key for our youth to succeed mentally in this society.”
ER: Do you believe in the right to bear arms and how important do you think it is to be able to do so in this day and age?
Crystal: “I don’t feel strongly about the subject but I do believe in the right to bear arms. It saddens me to think about all of the shootings that have taken place in the past years. I don’t necessarily believe in the right to bear automatic weapons, I think they’re unnecessary outside of war”
Peace is another key to survival, taking the proper steps to have healthy lifestyle align with being creative and optimistic.
ER: How can we strengthen the curriculum of schools with more life awareness skills and strategies?
Crystal: “I think every school needs to teach financial literacy. It wouldn’t be a bad idea to start in middle school and continue in high school. There’s a lot of classes we take growing up but that’s the curriculum I think would be the most impactful."
-EvenRights We can all be characterized as equal due to the fact no matter sex, race, disability or financial status. We all have qualities of creativity and optimism.
Breeanna Decker In Our latest Black History T-Shirt. At the age of twenty four, most people are still trying to figure out who they are and how they are going to make their mark on society. At the age of twenty four, Breeanna Decker has surpassed what “most people” have accomplished in their entire lives. In 2016 Breeanna graduated from the University of San Francisco with a masters in Public Affairs however she has been using her skills and knowledge to help the youth for many years. Breeanna has a passion for youth and education and has become an advocate for those who cannot stand up for themselves. Currently, Breeanna is working for a well-known community based intermediary, Urban Strategies Council. Previously, Breeanna has interned for Alameda County Supervisor Keith Carson as well as Oakland CIty Councilmember Lynette McElhaney.
EvenRights - How do you feel promoting creativity and Optimism can have a positive change in today's generation?
Breeanna Decker - “Society has made us to feel as though we don't have choices, like we must accept everything that is presented to as the only reality. I beg to differ. Being optimistic and creative are conscious choices that can lead to the positive changes. Promoting optimism and creativity gives us more power to no longer accept what we are fed and to direct impact change.”
EvenRights - EvenRights promotes creativity and optimism being an owner of a brand how hard is it to remain creative and optimistic?
Breeanna Decker - “Everything that is worth something comes with a challenge. It is not hard to remain optimistic and creative when it is a lifestyle. In all I do I strive to be optimistic and different, I.e. creative.”
EvenRights - What are your thoughts on everyone being equal with creativity and optimism but, being afraid to believe in themselves? What would you tell someone asking you for advise on this situation?
Breeanna Decker - “As a child of God, I am obligated to love. Regardless of personal feelings, I am to love my neighbor as God has love me. That is regardless of how people choose to live their lives. We are not called to agree with each other's life choices; We are not even called to be liked. We are called to love each other which is supreme and seperate from likes and agreements. Beyond that if one doesn't believe in oneself, why should anyone else believe in you. It starts from within.”
EvenRights- How do you feel you're creativity has driven you to be not only a better person for yourself but for those who look up to you?
Breeanna Decker - “I receive creativity as being different. I grown up being the different, never fitting in with with a clique or crew. In a world where people are like sheep and will follow each other even to his/her own detriment, being creative and different literally changes and saves lives.”
EvenRights - Have you gone through struggles in life where your optimistic attitude made you power through tough times?
Breeanna Decker - “Every Day!”
Alex Platt, better known as audio engineer Plizzy, has yet to reach the peak of his engineering career. Plizzy has experience working with a variety of artist and ensures the artist's musical needs and desires are always met. A sound engineer, is someone who works on the technical aspects of a recording. Plizzy’s first start in music was through instruments in middle school. He played the trumpet, bass guitar and drums to name a few. Plizzy always thought he wanted to record music. His father, Gary Platt founder of both Expression College for Digital Arts and All Bay Music Studios, has been a huge influence on his career. Over time, Plizzy realized that he liked working on the back end aspect of a recording, rather than being the artist on the track. He “decided to try it and become the best at it” Plizzy also has said that he would “rather be a part of 100 people’s career as an engineer.” Plizzy uses the analogy that music can be related to photography, to take a picture is similar to recording a track, and to use photoshop on that photo is similar to having an engineer work on a track.
The journey that Plizzy has taken to get to this point in his life, has been very unconventional but also very rewarding. After graduating high school, Plizzy enrolled in SF State for business and graduated in 2014. Shortly after that he opened a Cannabis Extract Company with a friend of his. The company has only been active for about a year but has already been highly successful. The company, MyChron, specializes in cold water hash extracts and Plizzy’s business partner works on the scientific aspects of the business. Plizzy is an entrepreneur on many levels, he realized that his life plan included engineering and selling Cannabis and that is exactly what he is doing. He also realized that the music industry and Cannabis industry and very well connected. Both industries go hand in hand and networking at the studios has allowed Plizzy to grow his Cannabis company. If these two business ventures weren't already enough, what if I tell you he also owns a clothing company?
Plizzy has been working at All Bay Music Studios for many years and he has helped build the studio and shape what it has become. All Bay Music Studios is a place where people can come together. All Bay is located in the hub of the Bay Area. It does not matter where you come from everything is about the music and the vibe. Plizzy “i love surround myself with people who actually believe they are going to make it.” All Bay has a very positive feel to it, you can feel the magic being created. Plizzy says that he has a “better ear engineering than playing.” You can tell when speaking with him that his passion for engineering and music in general is unimaginable. He truly loves what he does, and he looks forward to the next project and next collaboration. When working with an artist, Plizzy always makes sure the artists, style, wants and desires are clearly heard in the track.
While Plizzy got his start at All Bay Music Studios, it is not the only studio you will find him in. A few months back he was fortunate enough to catch the attention of Bay Area Music Engineer, “Exclusive” who is the founder of Oscillation Studios and Stoop Kids Music Group. “Exclusive” has asked Plizzy to come on board as an Engineer to work with new clients and build up his archived works. Working with “Exclusive” has been a process, but one that Plizzy is glad to be a part of. Plizzy understands that working with people like Exclusive is the next step in his career. Making a name for himself and working with new artists will only help his future. On top of this new venture, Plizzy will also begin teaching at his dad’s new school, Platt Academy. He has a very hands on approach to teaching, which allows for more organic learning.
Plizzy is currently being managed by EvenRights Management. He was first introduced to EvenRights through Co-Founder Crystal Florida, and President Laron Bailey. Plizzy recalls first meeting Laron and the two spending hours talking about music, life and really connecting.
EvenRights takes pride in ensuring that Plizzy has maximum management support at all times. EvenRights Publicist, Cathrine Handlin is in charge of scheduling and keeping Plizzy's calendar organized and functional. The relationship between Plizzy and EvenRights is cohesive and smooth flowing, which allows Plizzy to focus on his art rather than his schedule. Website and blog content are worked on as a team with EvenRight's President Laron Bailey being the brains behind the operation.
On an average day, Plizzy is working from dusk till dawn on one of his many business adventures. He believes that music is therapy and it heals him from the stresses of life. When he steps into the studio, he is just an artist making music. Plizzy likes the idea of being able to support himself with his talents and one day, give back to the community that gave so much to him. Plizzy has a very mature realization that not everyone is going to like you or your work, everything is an acquired taste. He says that “my food might be too salty for you but just right for me.” Plizzy is constantly working, and says that a project is never really finished you can always find little things to change. Over the years, Plizzy has had an opportunity to work in multiple aspects of music, he’s a musician, he’s an artist, but now he is focusing on being an engineer, and one day...Executive Producer.
